“A coach is someone who helps people to do what they don’t want to do, so they can achieve what they want to achieve.”

– Tom Landry


Duane Shover

Prior to 2006, when Duane started his coaching business, he successfully operated, “turned around”, bought, “started up”, owned, grew and/or sold multiple businesses.   During this time, he consistently developed strong teams, generated steady growth and profits, exceeded customer expectations and built sustainable organizations.

His true passion, though, is coaching and helping others to achieve their goals.  During the day, he focuses on coaching business owners, and, outside of work, he coaches fastpitch softball at a Louisville area high school.

“Within the first nine months of working with Duane, our sales have more than doubled, as did our profit margin. His insights on marketing strategies, and his ability to identify methods to incorporate those strategies, has increased our company’s value. He knows when to push and when to pull back. He is patient, but direct. He provides accountability, and practices what he preaches.”     –R.K.